Laurie Davies is a busy woman. In addition to running one of the most popular online dating consultancies, Davies has signed a book deal with Simon and Schuster for her first book, Love at First Click: The Ultimate Guide to Online Dating. The book outlines the steps Davies takes to get her clients the right type of dates and is expected to be released Valentine’s Day 2013.

What turned you onto the idea of create a business from online dating consultancy?
I was working in marketing during the Madoff scandal, and one of our biggest clients was invested with him. We lost that contract, and I knew it was only going to get more difficult. I was good at being a marketing consultant and started thinking about how to pivot my knowledge into something new, something more exciting.

I’d already been helping my friends write their online dating profiles and giving them advice on what to do when they met these guys offline. I realized that I might be able to make something of all this, I mean I had testimonials, and plenty of success stories. People who had relationships, or had jus gotten laid.

So I started with $50 and a Twitter. I branded myself as the eFlirt expert and got to work.

How’d it go early on? What is the main component of your business? How are you expanding?
If you’ve never used an online dating site, they it can be very confusing. Some people have real issues on how to best portray themselves online and need a lot of help, which is why they came to me. Really I got great traction on social media, which then lead to more work, and more clients. Withing two weeks we were attracting media attention from places like the Washington Post.

Now, I’ve written over 600 profiles. We have a stack of other eFlirt experts and a course they take in order to become certified and learn the ins and outs of how I help clients every day.

The book,will be released in February and I’m working on an eFlirt engine.

What is the eFlirt Engine?
One of the things I found is that the dating site you’re on matters so much. Digitally being in the right place at the right time is what becomes important when you’re trying to find the right match. I’ve recommended sites for people that they’ve never heard of, but end up being successful. To accommodate that we’ve been looking within our own database for trends and figuring out where our clients should
go. With the generator we ask a few basic questions of our clients, throw in some additional factors and create a top three sites. It should be up early next year!

How much of your job is in-person?
We prefer to meet with clients face to face. Right now we have clients in five countries so that make meeting at a coffee shop really very difficult. To make sure we have visual contact with them we Skype and are working on adding eFlirters in ew cities so that we can sit down and have a warm personal experience.

Do eFlirters flirt?
(Laughs) They provide all the services on the site. Dating makeover to advice to managing their entire online dating life.

How are you making money off the service?
We have a service Fee is structure. For example, if they want an eMakeover it’s $109 and they get one-on-one meetings, questionnaires and we’ll rewrite their whole profile. Also we answer every question they have during their first three weeks of dates. The big help is that we all recommend that they are on several sites, at least two, because each is offering a different person-to-person, online dating life.

How do you measure the success of your business?
Success to everyone is different. For some success is getting laid, for some its going on dates, for others success is a long term relationship and marriage. Success becomes tough to measure, but we’ve received a 100-percent approval. That, and we have seven eFlirt marriages and two eFlirt babies. But there are probably more, you can imagine that after you find someone you tend to move on without us.

Trick question: Who shouldn’t be on eFlirt?
(Laughs) Well, if you’re not online dating, or don’t want to be online, we’re probably not the people for you. We also don’t help people who are married, or in a relationship. We typically work with singles, but hey you know what? Our clients range in age from 17 to 70 years old!

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Dina Colada has been helping women transform their love life for several years. Her clients receive top level coaching at Dina Colada, with Colada reinforcing their wants and helping them to accentuate their positives attributes.

How long have you providing dating advice to clients on the east coast?
I’ve been in the business for about three and a half years and like most of my clients loking for help, I got to this position because of a few failed relationships and frustration with not finding the type of guys I wanted online.

Helping by sharing your experience?
Of course! I got divorced and when I was single again I started noticing all these thigns that I was doing that were getting no results. I think that my crummy relationships lead to build for a better communication between men and women.

What is the single biggest mistake you see women making on dates?
Body language is the key! It’s weird because it is some important but it’s something that we’re never really taught in school. We don’t learn good physical communication between people, that’s so crazy to me!

I think most women are use to being too aggressive with their body language. Not in a sexual way, but in the way that they don’t make eye contact when they are trying to get across a point and take up the neutral space in a conversation with a man. Most men like to occupy that neutral space – it’s very natural to them. Women can become alpha and it doesn’t sound like something you’d want to give up but I think that they’d have more success if they stayed in their own space.

What about the head games that women tend to play on dates? You talk about this a lot on your blog.
Most women find themselves concerned about what they think the guy is thinking about them. That’s tough to understand no matter how well you know someone. Most of the women I talk with need to learn to be comfortable in the moment, and in tune with all their symptoms. Feeling the warm glass, the good wine and hearing the sounds around you. Being present, and NOT checking your phone and Facebook

Yes, but isn’t that how we all connect? How do you eliminate the connection to online, when that’s how many of us find each other?
Connecting to individuals is easier on the phone, but harder in person. A few days ago I was at dinner watching what was very obviously a first date. The guy was on his phone and his iPad for much of the date, as she just sat there and watched him fiddle with buttons. Not only is that rude, but that is the exact type of over-connectivity that is unhealthy for relationships. My recommendation is to turn off your phone and keep it away from you. If you just can’t stand it, bring it to the bathroom and check it there.

So the phone’s off and the talking begins. What’s the main problems that arise?
Well I think that there will always be first date jitters, and sometimes that can lead women to be inauthentic about what they want. I hear from lots of women who have psyched themselves into believing that all they want is a causal hookup, when they’d really prefer commitment. If a casual hookup isn’t what you want then most guys can call your bluff. The main thing is to always be authentic. Being real is the best way to see which guys have an interest and which don’t.

Online dating is huge. How do you recommend your clients utilize the various services?

I like to think of it as a Law of Averages. There are lots of dating sites and I’ve been on most, often at the same time. If you want to find a partner then one date a month is simply no good, you need to boos those number to 5-6 a month and you’ll get better results.

Specific advice for your profile?
An updated, full body shot. I can’t say this enough: KEEP IT CURRENT. You don’t want to lead people astray. Also, instead of saying that you have a general intest in something, like “hiking” and “cycling” get down to good details. Write “I like to hike in Utah and cycle in Montana.” Oh, also mention what types of food you like, that’s always really helpful for me!

For guys?
Guys when they contact women, you can tell they cut and paste their response. Personalize the message. You want to make yourself standout stand out, be authentic be open.

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